Most businesses still ask, Where can I advertise my business for free, as if the answer is just a list of apps and directories. That thinking is outdated. Free advertising now works best when each channel also helps a business become easier for search engines and AI systems to understand. That matters because people don't only search in Google's familiar blue links anymore. They also ask conversational questions in tools like Gemini and ChatGPT, and those systems often pull from…
