A firm can have strong referrals, a polished website, and capable attorneys, then lose a prospective client because the first branded search result shows an unanswered complaint. That moment is familiar to many law firms. A partner searches the firm name, sees a harsh review near the top of the page, and realizes the public narrative is being shaped by someone else. That discomfort is justified. 80% of prospective clients review an attorney’s online reviews before hiring them, and 49%…
