A lot of businesses think they manage pages in Facebook well because they post regularly, answer a few comments, and update the cover image once in a while. Then the results come in flat. Reach feels inconsistent, leads are weak, and the page becomes one more channel that absorbs time without producing enough revenue. That's the wrong model. Facebook is still too large and too commercially important to treat as a casual publishing outlet. Facebook has over 3.07 billion monthly…
