A lot of marketing teams are in the same spot right now. Search behavior is shifting, paid media is getting more automated, and content production is speeding up faster than many internal teams can comfortably manage. At the same time, leadership still expects qualified leads, clearer attribution, and better returns. That’s where the question becomes practical, not theoretical. How does Direct Online Marketing use AI in marketing campaigns? The short answer is that it uses AI as a force multiplier…
